ToysRUs (TRU) is the chain of toy stores located in United States, United Kingdom, Canada, South Africa, Netherlands, Australia, India and Hong Kong. Their logo is Toys”R”Us. They have 1550 specialty toy stores all over the world, of which 600 toy stores and 250 baby stores are in US, while there are 716 stores in about thirty-four countries. Some of the stores are franchises or given for licenses. There are four divisions including Toys“R”Us in US, Toys“R”Us International,
ToysRUs and Babies“R”Us.
History Of ToysRUs:
The TRU store began in 1948, in Washington DC in the name of ‘Childrens Supermart’ as a retailer of baby furniture by Charles Lazarus. They then diversified into toys. It was later renamed as ‘Children’s Bargain Town USA’ when the store offered revolutionary concepts like off-price positioning and specialty retailing. In New York, they have biggest toy store in US in Times Square. Their chain of toy stores is the second biggest in US, second only to Wal-Mart. In Britain, it is the largest toy store. Charles Lazarus developed the toy store to toy conglomerate; its quintessential source is identifying and supplying appropriate innovative and new products. The investment consortium of Bain Capital Partners LLC, Vornado Realty Trust and Kohlberg Kravis Roberts & Co later acquired the company for $6.60 billion in July 21, 2005.
Online ToysRUs UK:
ToysRUs have an online specialty toy store, a mega store in Britain selling toys, pushchairs, travel and bath items, clothing, personalized gifts and preschool and baby products and video games. It provides mothers, fathers and toy buyers, access to the biggest toy store in the world. They sell many award winning items. They also have a website for baby supplies and products.
ToysRUs along with Buyagift offer products for adults and experiences filled with adrenalin like bungee jumping, spearing, extreme water-sports, coastering, paintball, skydiving, parachutes, and thrill and army skills. They also offer full broadband service in UK.
Speciality Of ToysRUs:
The speciality of ToysRUs is that they concentrate on everyday shopper, trying to make it a memorable experience. In order to do this, they take care to find out what are the products that are in demand, offer exclusive products and arrange shops using unique features. They have established a lengthy relationship with the established and top-level toy vendors, so that they are able to market and sell hot products, build and showcase brands. For instance, latest dolls, video and board games or action figures, whatever customers want it, they provide it. Besides, they give training to their staff and pay attention to the fact that they have up to date knowledge about the different products.
ToysRUs are committed in supplying products that facilitates learning. With the purchase of Imaginarium by the company in 1988, they started an Imaginarium boutique that has a wide range of educational toys, which facilitates learning and creativity. They diversified into children’s clothing and are now a supplier of brand designer, as well as private label clothing for kids. They opened an international flagship New York store where there is a Ferris wheel. This became the main focus of the toy world.
