T-Mobile International, subsidiary of Deutsche Telekom is a mobile company operating networks. They are sixth in the world, with about 101 million customers and is so popular in UK with around sixteen million customers.
T-Mobile also have customers in USA, Austria, Germany, Czech Republic, Poland and Netherlands. They are third, behind Vodafone and Telefonica. A main reason for its popularity is its facilities, which gives the customers whatever is important to them. About seven months since launching Flext in 2006, their subscribers’ number crossed one million and the number of their customers now is about two million. T-Mobile (T is for Telekom) has won many accolades and awards like the ‘Best Network’ last year by “What Mobile” and from ‘Mobile Choice’ the “Online Retailer of 2007”. From ‘Mobile’ Awards they got the “Consumer Operator of 2007” and the ‘Mobile Consumer Choice’ selected
T-Mobile for “Tariff deal in 2006”.
Facilities Of T-Mobile:
Customers can keep in contact with their family, workplace and other work related contacts, friends, relations and acquaintances. T-Mobile provides customers with entertainments like music, sports news, e-mail and other necessary information. Besides, consumers can picture message. T-Mobile provides a great selection of tariffs, which are flexible. On weekends customers can make free calls. It is possible to upgrade customer’s pricing plan and handset. T-Mobile has also plans like “pay as you go” and provides customers value for their money. U-Fix, a monthly plan enables to select a pricing for the month and for extra services and calls, there is ‘pay as you go’ plan.
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T-Mobile “Web ‘n’ Walk” facility, allows customers to surf the Internet. There is even high speed broadband access facility with HSDPA on their 3G network. MyFaves has the facility of offering unlimited calls as well as texts to five of the customer’s favourite people. With any of the network in UK, Flext gives customers the provision foe making calls, sending texts, picture messages and voice mail.
T-Mobile is the first company to start the personalised ring tones called caller tunes in Europe. Mobile TV allows customers to catch up on their favourite programmes, news and videos. In their Mobile TV there are live and custom made channels.
Social Responsibility Of T-Mobile:
To accommodate the growing customer traffic T-Mobile expands base stations’ capacity and when needed builds new base stations. They try to give serious consideration to the concern of consumers like visual and health impacts. T-Mobile follows the international guidelines for safety and keeps on updating new safety and health findings. Their network always follows the stringent guidelines set for public exposure by ICNIRP. Moreover they are such good employers that they even take pains to safeguard the safety of their staff. In order to protect the environment and their employees from pollution, they plan to utilize resources more effectively and reduce waste through recycling and reducing.
T-Mobile is evaluating the important risks to safety and health. They have taken precautions to avoid bad health of employees and reducing occupational injuries. Furthermore, T-mobile is giving resources and training to their employees so that their work can avoid harming the environment.