In 1999, Furniture 123 was set up and it soon became the largest online furniture seller in the UK. At that time, the Internet was a new phenomenon, so it was easy to combine its capabilities with a product like furniture that could be sold online in comfort.
Furniture 123 sells thousands of pieces of furniture at affordable prices, due to its low overheads.
Before customers buy, they would like to be informed as much as possible about the furniture at hand. For this,
Furniture 123 site puts out the maximum product information online, apart from staff answering calls on the phone or by email.
Furniture 123 has a comprehensive website that offers the widest collection of furniture pieces and styles in each of its categories - whether for the home or for the office. Whether customers are looking for bedroom furniture or accessories, kitchenware or kitchen furniture, living room, office or relaxation furniture, they can find everything here.
In addition, there is also a section titled ‘accessories’ that displays accessories of each room of the house. Besides, it also has
Garden Furniture and accessories such as parasols, garden chairs, tables, benches, hammocks and loungers. It also has specialized furniture for the conservatory and accessories to go with it too such as coffee tables, sofas, fireplaces, lamps, bookcases and dining tables. It also has complete collections of furniture for different rooms of the house, e.g. the dining room collection, living room collection, hall collection, etc.
For relaxation furniture, customers can find
Furniture 123 Leather Bean Bags, rocking chairs, massage chairs, reclining armchairs, hammocks, memory foam pillows and cushions.
Customers can also browse this site for music and TV units including TV and video units, hi-fi cabinets and CD and DVD storage units.
Price conscious browsers can also check out the ‘clearance sale’ and ‘mattress clear out’ sections for their very affordable prices.
Once a browser has narrowed down the kind of furniture he or she wants, e.g. bedroom furniture, he or she can further narrow it down in terms of size, features, type, firmness, price and brand.
This
Furniture 123 site has won a lot of acclaim for the good customer service it provides. It has a customer call centre and allows customers to pay online, while keeping their payment details secure. Customers can also order swatch samples for upholstery online for free.
Furniture 123’s efforts have not gone unnoticed. Over the years, it has won awards from the furniture industry. They are 'Business Excellence, 2005’, 'Best Interiors Website, 2007’, 'Online Presence/Online Retailer of the Year, 2006’ and 'Consumer Internet Award, 2001’. It also was the Regional Winner: 'eCommerce Competition for Small Business, 2001’.
Furniture 123 site delivers free of cost within the mainland of UK and offers a seven-day money-back guarantee with a full refund if customers are unhappy with their buys. Prices on the website include cost of home delivery within Britain except for postcodes of PA, IV and KW where they are asked to pay a nominal amount before confirming the order.
Usually, large pieces of furniture are sent directly to the customer’s home in the company’s specially equipped vans but smaller pieces of
Furniture are delivered by a parcel service.
