Firebox is a website in United Kingdom that is into electronic commerce. Firebox
with its base in London was founded in 1998. Its name then was hotbox. This Internet retailer was started by Tom Boardman and Michael Acton Smith to sell cool, but often obscure products. They intended it to be a place for society to meet many original, niche products. Their base was in Cardiff in Wales, and they became successful immediately as pure-play website, owing to their development of an original game “Shot Glass Chess Set”. Next year, they shifted base to London to re-launch the site as Firebox
. They diversified into Mail Order, Wholesale/Trade and Corporate Sectors. Three years later, they established a combination of their Head Office as well as a distribution Centre in Southern London. They have about forty employees working for them. Michael Acton Smith started “Mindy Candy” to make a reality game of name Perplex City, its theme dealing with some fictional city, an artefact that is missing and puzzles.
Reasons For The Success Of Firebox:
Firebox strategy is to pursue cool items and new gadgets, games, toys and items having a twist and sell them on their website. This strategy is to differentiate them among all the thousands of online shopping sites scattered on the Web. They try to go after selective items, so that they can offer exclusive items that can be fun, inspirational, bizarre and quirky. Besides, they offer comprehensive range in branded items as well, especially to retailers. They provides Firebox Gift Vouchers
to customers, so that they can present it to somebody special.
Firebox Corporate offers a marketing agency or corporate organisation, unique products at discounted competitive prices. They have the solution for every client’s objectives like raising the awareness of their brand, implement incentive scheme for staff and sales promotion of a choice product. Firebox
concentrates on rendering specialised, individual customer service. They offer suggestions and advice on detailed branding possibilities regarding their different products.
Different products available include gadgets, tech toys, variety of toys, home enhancing items, audio products, edible delicacies, memory jogging items, electronics and computing products, books, latest games, gizmos, desktop distractions, T-shirts, numerous party goodies, office products and personalised gifts for special occasions.
Achievements of Firebox:
In Fastrack 100, Firebox was ranked thirteen and was ranked forty seventh by TechTrack 100.
Firebox won the award of Visa Etail for pain-free shopping in 2000. They were chosen among the top 100 e-businesses selected in Europe by the E-league of Sunday Times, in 2001. Next year, they were highly commended by Revolution Awards for being the best retailer, online. They were acknowledged as first among the most visited retailer specialising in gifts in 2003 by Competitive Intelligence of Hitwise. Firebox
emerged in 2004 as finalists, for providing the best service to customers in “Orange Small is Beautiful Awards” and for being best among small businesses in the award for small businesses conducted by Parcelforce. In the same year, they were also highly commended in Awards given by DTI Ecommerce for the best use of broadband and selected by them as the E-Trading Business of 2004.