About the Company
American Express is the bank with a difference. Earning the best company for working mothers in U S. for 2006 – 2007 is no mean achievement in its own. American Express has earned a name over centuries of banking. The
American Express employees are equally committed to the organizations growth and reflect the same values echoed about half a century back even today.
American Express has its headquarters in New York. They have offices all over the globe. The European office is located in Brighton, England. There are many branch offices all over Europe.
American Express is known for its respect for people, commitment and teamwork. These are the traditions that have brought “Amex” in its long journey from the 19th Century to the present day.
The company is diversified in the financial services sector with cards, travelers’ cheque, business cards etc.
American Express Credit Cards
American Express Cards started in 1966 with introduction of Gold Card; in 1984 they introduced the Platinum card and then the Optima Card in 1987. The most popular product of
American Express was the blue card as it had no annual fees and came with a pack of rewards. The company then diversified by introducing products across the globe like European blue.
There are four types of cards on the offer namely original card, platinum, gold and blue. Credit Cards help the user to earn points for their spending and in turn use these points can be spent on travel, entertainment, shopping and henceforth and they can also be transferred for use in hotels and flights. American Express has credit card comparison tool on its website which helps every potential customer find out the right card for himself.
American Express Travel
The company also has its interests in travel with Travel Insurance, travelers’ cheque, holidays, and tailor made travel.
Travelers’ cheque was made to protect the travelers from theft of money and belongings. These cheques are useful world over and can be used safely in any part of the world instead of cash. There is no expiry date for these cheques and they can be used for any number of trips, anywhere in the world. Holidays and tailor made travel help the travelers in earning points and spending them on
American Express Credit Cards.
Small Business
American Express helps small businessman with credits cards. There are three types namely Gold Business Credit Card, Platinum Business Credit Card and Nectar for Business Credit Card. These Cards have an APR of 14.9%, balance transfers can be effected, supplementary cards for employees which are the advantages given. There is facility for FX Payment also.
Corporations
For Corporations American Express has expense management solutions which include corporate cards for all types of companies, corporate purchasing card business travel programmes. All these help to bring down the cost of the company. They also have facility for FX Payment.
Merchants
American Express helps merchants by issuing cards, travelers cheque, online date management systems, materials management and offers.
American Express Insurance
As seen earlier American Express has travel insurance in form of annual trip and single trip insurance, besides there is car insurance and home insurance. The insurance has repayment protection, identity defense and card defense.
American Express’s diversification into so many areas of interest helps customer choose from the various products, reduce costs and also profit from the services offered. So American Express helps its customers in a variety of ways.
