ASDA began its journey way back in 1920s as a family business. It all began with a small butcher shop in Knottingley, West Yorkshire. Now ASDA
is the second largest supermarket chain in the UK. A subsidiary of the American retail giant Wal-Mart since 1999, ASDA is a preferred shopping destination of the people of UK. There are so many factors that have been instrumental in the phenomenal rise in the popularity of the ASDA.
Extensive Product Categories: Though ASDA
is mainly known for the grocery and food items, there are host of other product categories that are also regularly sold at their superstore through their online store. Their intensive inventory includes but does not limit to Books, CD and DVDs, Games, Electrical, Flowers, Furniture, Gifts, Mobile Phones, Opticians, Pharmacy, Photo and so on. ASDA offers extensive collection of food, clothing and general merchandise products.
Home Delivery: ASDA offers an effective service of home delivery throughout the week. You can use the online ASDA Store
for ordering the products that you need and they will deliver the items to your doorstep at the earliest. The delivery charges are nominal compared to others and the charges do vary from day to day in a week.
Impeccable Service: As a super store ASDA value their customers the most. For us their wish gets the top priority. That is why their friendly and professional staff is always ready to listen to your need and help you with the best possible solution. Moreover, ASDA Stores
play a positive part in all aspects of local life. They establish business relation with new local suppliers as well as work with the emergency services in the area whenever there is an emergency situation.
Ethical Trading Programme: ASDA has adopted the Ethical Trading Initiative (ETI) Base Code of UK in its entirety. The code is based on ILO core conventions and guarantees ultimate satisfaction of the customers when it comes to the quality of the products and the standard of service. To ensure optimum maintenance of the code they have communicated the code and the standard to all suppliers of Clothing, Produce, Grocery and General Merchandise. To confirm adherence to the code of ethical practice ASDA
carry out audits with 3rd party audit bodies.
As a present day supermarket chain ASDA aims to become the best value retailer in the UK and therefore, they always try to exceed their customers’ expectations in terms of variety, quality and price of the products and standard of service. As a company they are committed to provide customers with the best quality products at the best competitive price. ASDA UK
continuously thrive to excel in customer service that is the key of their success in the supermarket business.
In ASDA aim to offer the products at the best price they have introduced the ASDA smart price products. It is a private brand of ASDA
that promises the lowest price of the product in that particular product category.